Introducing the Poseidon Mastermind and its 5 Founding Principles

If you’re a cannabis entrepreneur and founder, you may be familiar with the dichotomies of startup life — Feeling energized, and completely taxed; In control, yet fully engulfed in chaos; Rising up to drive a vision, while being dragged back down into the weeds.

You know you are not alone — but where and how do you plug into other founders feeling the same to get the support you critically need? It may feel like just another problem only YOU can solve.

But it is important and urgent. YOU are important — maybe the most important person in your company. And getting peer support is urgent — because that moment — the moment every founder has — where success and failure hangs in the balance could happen today.

So, what if your VC solved this problem for you? What if as part of the investment, you gained access to a powerful network of peers just like you? Same industry. Same stage. Small in numbers. Curated.

What if all conversations were 100% confidential and you could share your problems freely? What if these peers supported, guided and held you accountable? What if the group came together every month for a few hours, met up at industry events, and gathered together once a year for an annual retreat? And what if it was fun?

This is why we introduced the Poseidon Mastermind.

Our team has been investing and working with cannabis entrepreneurs since 2013. Patrick and Celia at Canopyboulder. Emily, Morgan, Andres and Mike at Poseidon. Nearly 200 cannabis investments in, one thing is clear — founders with peer support are more successful.

Studies conducted by Endeavour Insights indicate that entrepreneurs who have mentorship — from other successful entrepreneurs are 3x more likely to hit major milestones, scale their business and achieve higher valuation exits.

When our team came together to launch the Poseidon Garden Fund we knew the post-seed stage was a critical time in a cannabis company’s development. Adding structured support for these founders was critical. So we launched the Poseidon Garden Fund Mastermind founded on 5 principles.

  1. Make it Exclusive
  2. Make it Confidential
  3. Make it Accountable
  4. Make it Powerful
  5. Make it Fun

Let’s dive in.

FIRST: Make it Exclusive — Each member of the Mastermind receives investment from the Poseidon Garden Fund. We will invest in 20 companies and have 20 members. Period.

Poseidon invested early in Green Thumb Industries, Ascend Wellness, Flowhub, Headset and Bastcore. CanopyBoulder invested early in BDS Analytics, Wurk, Front Range Biosciences and Weller. We know cannabis entrepreneurship.

We also know how to be selective. We don’t chase deals that don’t fit our return profile. Half of the fund targets initial post-seed investments of $250K to $500K. Half of the fund is reserved for Series A and beyond. Our founders have traction and are thinking of how to scale. We will be with them all the way. So if our companies need more capital than our Fund is allowed to provide — our LPs can step up during later stage rounds alongside us.

We’ve seen how Poseidon and CanopyBoulder founders support one another, and we respect the authenticity of the network. Entree is exclusive and valuable. It helps companies get to scale faster.

Make it Confidential — By design, founders in the Mastermind must adhere to strict confidentiality — period. Honest peer-to-peer engagement, feedback and guidance is invaluable. Too many communities become echo chambers for virtue signaling, and fail to provide actionable feedback, for fear of rustling feathers. The Poseidon Garden Fund Mastermind is not that. We prioritize confidential, candid, and constructive feedback

Make it Accountable — Entrepreneurship can be a lonely journey. Few know what you’re going through. Sometimes it’s unclear if you’re on the right track. The Mastermind creates a potent balance of camaraderie and competition. Founders feel supported and accountable. The results speak for themselves in company culture and performance.

Make it Powerful — It’s important that the Mastermind complements the busy life of an entrepreneur. When founders engage, these ecosystems work. Making ecosystems engaging and powerful is a mixture of art, science, content, and culture. After seven years building powerful founder communities at CanopyBoulder and Poseidon, we know when founders connect with their peers, THEY are more powerful.

Make it Fun — Each month, the Mastermind holds a group call, where members connect with one another and industry experts to get caught up on key trends and share strategies. Exclusive gatherings at industry events supplement these monthly touchpoints. And at the end of the year, all the members escape for an annual in-person retreat with the Poseidon team and a handful of invited experts. Here, the founders get to step back from the day to day, reflect with one another on the state of the industry, build insights for the year to come, and return to their businesses re-energized.

Cannabis entrepreneurs gathered for fun collaboration and networking
Cannabis entrepreneurs gathered for fun collaboration and networking

So what?

Leaders looking for an edge in the highly competitive cannabis market know that it takes more than capital. We created the Poseidon Mastermind to drive collaboration, offer founder-to-founder support, introduce proven growth/scaling strategies and provide warm industry introductions from the Poseidon team. Our team has a big network and was assembled to actively help founders.

If you’re interested in learning more about the Poseidon Mastermind, contact us directly at Poseidon.Partners/contact.

Investing in Cannabis globally since 2014.